In 2016, the right team came together. Leading it was BibBoards founder and CEO Brian Goodell. Following a Division I college football career and a successful stretch in the world of San Francisco real estate, Goodell lent his eye for detail and his knack for problem-solving to the endurance sports world. Goodell had invented and received his first patent in 2005 – a successful consumer solution landing in over 30,000 retail stores.
